THE PROBLEM
Businesses never run out of things to say.
They have ideas, expertise, stories, products and years of experience. But often it's all disconnected. The work is finding the thread.
That's where I come in.
Healthcare
44%
20%
improvement in
project delivery efficiency
Digital strategy · Thought leadership · Campaigns
growth in campaign implementation
Travel retail
1M
66
countries supported through
global campaign roll-outs
Global social · Editorial · Influencer marketing
followers built in six months
SaaS
50%
NY Times + HuffPost
media coverage secured through
digital communications
Content strategy · Social · PR
increase in app downloads within three months
what i do
Strategy
- Audits and assessment (content, channels, digital presence)
- Marketing & Digital strategy
- Alignment between marketing, communication and sales
- Team structure, rhythm and ways of working
When the business needs clarity, direction or a better way of connecting the pieces.
Narrative
- Brand narrative and positioning
- Content strategy and territories
- Editorial direction
- Digital PR
- Leadership narrative
- Campaign concepts
When there’s something valuable to say, but no clear story connecting it all.
Communication
- Editorial content and website
- Executive communication and thought leadership
- Employee Advocacy
- Workshops and training
When strategy needs to become something people can actually see, read, share or act on.
You might need me if...
Things are happening, but they are not connecting.
The business has expertise, but the message is unclear.
There is plenty of activity, but no clear direction.
You need experienced strategic thinking without adding another full-time role.
You're not buying a deliverable. You're bringing in an experienced strategic mind to figure out what needs to be made, and then help make it happen.
Before marketing, there were stories.
Hi, I'm Susana Gomes. I live by the sea, so I surf whenever the ocean allows it.
I started my career in journalism, long before marketing became the job. Since then, I've worked across communications, PR and digital marketing helping businesses turn ideas, expertise and opportunities into stories worth sharing.
I tend to walk into something tangled and see where it wants to go. I connect the dots, find the story and work out what needs to happen next.
